What is the Perfect Guest Post?

What is the Perfect Guest Post?

Guest blogging services are an SEO practice insofar that they establish a mention and link into your business elsewhere online -- preferably somewhere reputable. The ideal guest post, then, is lively, entertaining, qualitative, and worth studying -- while being hosted on a site which, when connected back to you, affords you the benefit of an improved reputation by association.

However, just because there are quality guest blogging solutions on the market, there are hundreds of"affordable" scams posting low content on ill-curated websites. The outcome? Search engines connect your organisation with low quality, assign you a low reputation, and drive your metrics to fresh lows.

 Why Guest Posts Matter

Apart from being more interesting to read, guest articles are a verified and safe means to consistently build backlinks, which are vitally important to your site's search engine optimisation. That means they are essential to make sure that your company gets found online, long before your opponents.

Backlinks are the bread and butter of search engine reputation -- through the number of mentions, and high quality of mentions you possess, search engines may most reliably gauge how valuable your articles and web presence are.

If you're searching for the very best results for your site and you are serious about getting the best quality links for your website, then a guest article service is precisely what you want. This service can allow you to build the most useful links from the absolute best websites and it'll ensure that your business doesn't get affected by upgrades to the Google algorithm like Panda and Penguin.

Which Are Guest Posts/ Blogging?

Guest blogging or posting essentially means composing high-quality articles that you give away to real/ original blogs in exchange to a link back to your site. This, of course, benefits everyone in that the blog owner becomes free, high-quality content, while you get a free one-way link from a high profile site. This is one of the most effective and practical techniques to maximise your ranking on the search engines and to increase your overall internet presence and is among the most reliable methods particularly in light of Google's recent algorithm changes.

The Unique Advantages of Guest Posting

If you understand a bit about SEO, then you'll spot the similarity between guest posting and post submission. The latter once again means obtaining an article printed in exchange for a link back to your website, however, there are some substantial differences. Even though there's still an area for post submission, this means submitting posts to sites that automatically accept content from a massive number of contributors and dish out hundreds of links back to your site. These posts will go to areas like'e-zine Articles' which sponsor a tremendous amount of content often of varying quality -- and the general public, as well as Google, are extremely mindful of that actuality.

Conversely, guest articles are going on actual blogs that are highly popular, read by hundreds or even tens of thousands of viewers daily and that are carefully chosen for being relevant and good quality. This then means that you're getting links that are worth more to you regarding the way Google sees them because they are coming from multiple different sources, and since they're from authoritative sources. Then at the same time you know people are now likely to see these posts and see your links and also this way even when they don't click them, you'll be still boosting your reputation and your visibility and linking yourself with a blog that these individuals read and hope.

Conclusion 

For all these reasons, guest posts are the best method to avoid getting your site penalised by Google's Panda and Penguin updates. Panda targeted content farms and sites that harvested low-quality content, but you know that you are getting good quality articles from guest articles because somewhere an expert blogger is accepting them good enough to go on their websites. Penguin meanwhile was all about targeting websites which had accrued plenty of low quality and un-natural hyperlinks, which admittedly doesn't apply to guest articles that get you links from only top-quality and highly relevant blogs.

In short article, posts represent one of the most ordinary and high-profile ways of building yourself the very best quality links. If you're serious about your site's success, and if you don't need to have your site penalised in Google's future updates; then guest posts are your very best option.